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If you are like most nonprofit managers, there simply aren't enough hours in the day to write that email newsletter you know should have gone out yesterday, much less develop a consistent, compelling, and creative media campaign for your signature fundraising event.  Marketing and communication activities are probably a shared responsibility between two or more staff members, or these functions are a third or fourth priority after your "real" job of helping clients. Cindy has the answer.

What Cindy and Shoestring Creative Group can do for your nonprofit:

•Marketing Strategy
•Brand Management
•Creative Direction
•Project management
•Writing for all communications and advertising
•Communications skills training
•Nonprofit case writing

The following North Carolina nonprofits have recently chosen to work with Cindy Sink and Shoestring Creative Group:

• The Cleft Palate Foundation of Chapel Hill, North Carolina, has selected Shoestring Creative Group to update its branding elements, create marketing guidelines, develop an awareness campaign and produce an education video for parents.
• Shoestring Creative Group has been hired by the UNC Center for Development and Learning in Chapel Hill, North Carolina, to work with them on a re-branding effort and helping them to understand and prioritize their marketing needs.

Message from Cindy Sink, Project Director & PR/Marketing Consultant:

I have over 20 years of experience in marketing, advertising and PR in the broadcasting field, working with artists, producers, photographers and editors to produce award-winning multimedia campaigns.  I write cases for support for nonprofits and have learned the challenges and complexities of the nonprofit mission.

I believe great marketing equals great relationships, and that requires first KNOWING YOUR TARGET market and then communicating with AUTHENTICITY, TRUST, RELEVANCE AND CLEAR BENEFIT. My aim is to motivate, inspire and move a target audience into positive action for your cause. I help you build your BRAND...the impression your organization, your cause, and your experience leave with your target markets--be they donor or client or general public. I help you define your brand, differentiate your brand, and develop tactics to communicate a CONSISTENT, RELEVANT AND INSPIRING message in everything from annual reports and brochures to events and web sites.